New
Pricing intelligence for tour & activity operators
TourIQ watches the cruise ships, the weather, your booking pace and your competitors then prices every seat, every hour, with a human still in control.
Connects to FareHarbor · Ventrata · PeekPro
Live recommendations from the TourIQ engine every 6 hours inside the Money Zone.
Used by operators across:
#Catamaran charters
#Helicopter tours
#Whale watching
#Snorkel & dive
#Wine tasting
#Sunset sails
#ATV & off-road
#Wine country tours
#Ski & snow excursions
Weather
Cruise Ships
Events
Holidays
Competitors
Flights
Hotels
Customer IQ
Built around the decision, not the dashboard
A workflow that earns trust before it earns revenue.
Time Horizons
Price position
Revenue zone meter
Know exactly where this departure stands and what it takes to move up.
Departures
Your full schedule. Fully intelligent. See every departure's zone, fill, and AI recommendation without opening a single spreadsheet.
Approvals
One click. Maximum revenue. Review every AI pricing recommendation and approve, reject, or override you stay in control.
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Fits every lifestyle
PerformanceIQ
The brain
An AI engine you can argue with.
Composite scoring across 10 signals. Weights re-learned weekly from real outcomes. Every recommendation comes with the math that produced it.
01
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Demand Prediction
10 signals × 9 horizons × your operator history. Composite score on a 0.0–1.0 scale, retrained weekly from booking outcomes.
02
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Price Optimization
Diagram showing Score → Delta mapping, then clamped by guardrails, then routed to approval tier. From the Pricing_Guardrails and Time Horizon Aperture project docs.
03
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Output & Audit
Every recommendation, every approval, every override, every push to your booking platform captured immutably. The trail your CFO will ask for.
04
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Guardrail Intelligence
TourIQ never treats pricing as a free-for-all. Every recommendation is checked against operator-approved limits, approval levels and business rules before anything moves forward.
05
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Learning Loop
When an operator approves, rejects or overrides a recommendation, TourIQ learns from that action. Over time, the model becomes more aligned with how the operator actually runs their business.
06
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Explainability Layer
Every price recommendation comes with the reason behind it. Operators can see which signals influenced the move, how strongly they mattered and why the AI suggested that specific price
A day with TourIQ
How an operator actually uses it
Built for real operations
Tour operators, every horizon, every signal.
9 × 8
A closer look
Our Clients
4.5/5
(Trusted by 1582+ users)
Common questions
Frequently asked questions
